sbet Miss Universe returns to NYC, announces Thailand as 2025 pageant host

Miss Universe CEO Anne Jakrajutatip leads the launch of the Miss Universe headquarters in New York City. Photo by Elton Lugay

NEW YORK CITY — In an exciting announcement at the launch event for its new headquarters, the Miss Universe Organization (MUO) revealed that Thailand will host the 74th Miss Universe pageant on Nov. 21.

CEO Anne Jakrajutatip, a prominent transgender businesswoman and the first woman to own the organization since 1952, made the announcement on Feb. 7 to a crowd of eager attendees, including press and VIPs, at the WSA Building in Manhattan.

The WSA Building is celebrated as one of New York City’s historical landmarks, making it an ideal location for this significant occasion.

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The event was hosted by television personality Carson Kressley and featured prominent figures from the Miss U organization, including President Raul Rocha Cantù; Danish model and reigning Miss Universe Victoria Kjær Theilvig; and Fil-Am global veep Olivia Quido. Photo by Elton Lugay

“We are thrilled to return to Thailand, a country renowned for its rich culture and deep appreciation for pageantry,” Jakrajutatip said during her speech. “This is a fantastic opportunity to celebrate beauty and empowerment in a location that truly embodies the spirit of the Miss Universe Organization.”

Miss Universe CEO Anne Jakrajutatip is a prominent transgender businesswoman from Thailand and the first woman to own the organization since 1952. Photo by Elton Lugay

The launch event was hosted by television personality Carson Kressley and featured prominent figures from the organization, including Raul Rocha Cantù, president of the Miss Universe Organization; Danish model and reigning Miss Universe Victoria Kjær Theilvig and Filipino American Vice President for Global Partnerships Olivia Quido.

Olivia Quido (3rd from left), who first joined the Miss U organization as a skincare sponsor, became the organization’s global VP last year. Photo by Elton Lugay

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Rocha, who is also president of Legacy Holding and owns 50 percent of the MUO, expressed pride in the organization’s new corporate headquarters, stating, “I am very happy to share with you today an announcement that is very special for us. These offices are located in the heart of New York City, surrounded by iconic financial landmarks. We are ready to take our brand to the next level.”

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Miss U President Raul Rocha Cantù and Miss Universe Victoria Kjær Theilvig. Photo by Elton Luhay

Jakrajutatip, who purchased the organization for $20 million in 2022, highlighted the organization’s mission to empower women. “We have a lot of vision in terms of expanding the company into three Ps: platform, products, and pageantry.”

Kressley added a fourth P—“People”—to emphasize the loyal fans who support the pageant, to which Jakrajutatip enthusiastically agreed: “Our fans are the heartbeat of this organization, and we are grateful for their unwavering support.”

Photo by Elton Lugay

Since Jakrajutatip took the helm three years ago, the pageant has become controversial for allowing women aged 18 and over, including married women, to compete. This change aligns with her aim to usher the Miss Universe pageant into a new era of leadership.

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Quido, who first joined the organization as a skincare sponsor, became the organization’s global VP last year. “I’m super happy and excited!” she told Inquirer.net USA. “We kept quiet about this announcement for a couple of months to build anticipation. Thailand is a beautiful country, and we expect more than 10,000 people to watch the pageant live.”

When asked what made them choose Thailand, Quido elaborated on the decision. “We had many options, with numerous Latin and African countries wanting to host,” she explained. “But Asia deserves its turn, and Thailand is a pageant powerhouse. The Philippines and Thailand are rejoicing right now since they are so close.”

The launch event marks a return to the organization’s roots, as Miss Universe began in New York City 74 years ago.

“We always say we go back to the roots,” said Quido, emphasizing the organization’s commitment to expanding globally while honoring its history.

As anticipation builds for the 74th Miss U pageant in Thailand, the new headquarters in New York City symbolizes the organization’s dedication to “celebrating beauty, diversity and empowerment on a global stage.”

For those interested in partnering with the pageant, Quido encouraged potential collaborators to reach out via email at [email protected], highlighting the growing opportunities within the organization.

The Philippine Atmospheric, Geophysical and Astronomical Services Administration’s (Pagasa) weather specialist Benison Estareja said the ITCZ will continue to affect the southern portion of Mindanao and Palawan, while the easterlies will influence weather conditions in Luzon and Eastern Visayas.

“We have not seen a complaint because it has not been filed. And of course, in case such is filed with Congress, the impeachment complaint would go through processes. But we have to remember that impeachment is not an ordinary proceduresbet,” Delos Santos said.

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